Author Archive for connie

Social Media Marketing has Residual Effects for Business

Social media can create a rush of traffic into your #business and/or on your #website, but it also serves to have residual benefits in the following ways:

1) Building Brand Identity – each time you create social content, you are adding to a pool of information on the internet.

2) Allows your brand to stay #topofmind – followers can access your social content through your profile and view your content in their newsfeed each time you publish.

3) Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation can be a goal of a compliant campaign (ask me how!!!)

4) Your social accounts should be a critical part of your marketing strategy and #salesfunnel – the process through which a new contact becomes a #customer.

5) You can capture #analytics that other forms of advertising do not offer. You can then set key metrics for how to continue to be successful and #ConnectMORE with genuine customers.

Want to learn more? Book your FREE 30 minute consultation with CC Communications Inc. today!

Success is “PLANNED”: Why a Marketing Plan is a MUST in 2019!

Let’s face it, business owners who use social media, do not always use the marketing tool to their best advantage. When used effectively, social media can attract new customers, increase brand awareness, and help you #ConnectMORE with your target audience.

Having a marketing plan for Facebook management is only one area of the overall marketing plan you should have in place for 2019. Instagram, Snapchat, Pinterest (making a come back) and LinkedIn are social profiles you should have established. Now, is the time to fine tune their use and really enhance your overall online brand identity. Consistency in your brand image, content, and social hashtags can help increase your public exposure and turn the light onto your expertise and available services.“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

Posting by the seat of your pants without success? You are not alone – we can help elevate your web presence with an effective PLAN!

A social media plan helps set the tone of your content, plans for consistent posting schedules and outlines how your social pages will align with your business goals. Simply “being present on social media” is not enough. Defining your business goals  and integrating them with your social media management will help you to develop your overall brand message.

At CC Communications, we create compelling social content to help you meet your business goals. We research keywords and hashtags to use in your content creation in order to help you become more visible online. We provide key metrics to determine the success of our strategy and content so that you can personally keep track and use the data for future marketing purposes. We can help you explore alternative means for hosting compliant promotions that will enable you to retain valuable #marketing data from your customers to be used to capture future #sales leads.

During your free 30 minute consultation with us, we will take a look at your current use of social media and identify opportunities for growth.

Are you ready to SHINE in 2019? After all, you didn’t wake up this morning to be mediocre – Let’s talk.

PLAN TO ATTEND: Social Business Seminar (FREE with registration)

2019 is YOUR year to shine and grow as a #business owner! Learn essential tips to enhance your online brand presence through this FREE networking opportunity hosted by CC Communications Inc. on Thursday, February 7th at Solo Trattoria #socialbusinessseminar #ConnectMORE

Planning is essential! Learn new strategies and social trends forecasted for the upcoming new year that you can incorporate into your marketing plan.

Is your online presence ready for 2018?

Social Media Trends for 2018

It can be tough to keep up with the changing platforms and trends of social media marketing. For this reason, CC Communications has researched the following trends in order to help you continue to grow your brand online – here is a rundown of what to expect in the early onset of 2018.

Video Content Dominates

Customers recall imagery and videos better than text. Video content is therefore on the rise. If you only post text updates to your Facebook page, get ready to change your social media strategy.

Live features on Instagram, Facebook and Snapchat have popularized video options from covering live events to announcing new products. We predict that next year, your social timeline will include even more visuals, including GIFs, videos, photos and animations.

Chatbots become Essential

Social media is where many customers go to get answers to their product questions and inquiries. Consumers demand quick answers  and chatbots help facilitate this. Chatbots allow you the opportunity to reply to customers instantly through social media messaging if you are not online or when a message is received outside of business hours.

A well-maintained conversation with your customer after a “cold chatbox introduction” is made should become a number one priority in order to #ConnectMORE with your target audience. A social media manager should follow up with all leads and inquires received to ensure that customers questions have been properly answered.

Mobile Use Continues to Skyrocket

Most social media sessions are accessed through mobile devices. Facebook reported 1.23 billion daily active users as of December 2016, with 1.15 billion of those coming from mobile devices. Taking the time to ensure that your ad is well-designed is important, however, a great ad design will not help if customers are directed to a website with slow load times and a difficult navigation structure. Prevent this by making your website mobile-friendly, user-friendly, and accessible.

Stay ahead of the curve by building a strong online presence now. Build an effective social media strategy before the ball drops in 2018 by booking your FREE 30 minute consultation with CC Communications today!

Online Branding and YOUR Business

As consumers are less frequently using traditional forms of advertising, it is important to start building your online presence now.

Google searches have replaced the need for a phone book and social media marketing has become an effective way to virally-expand your brand’s exposure on an epic scale. Compared to signage, social media marketing allows you the opportunity to record data regarding those who have seen and interacted with your advertisement.

Taking the time to build your brand’s presence online is a worthwhile investment. You will gain access to valuable analytics while opening a door for communication to your customers.
 
This opportunity to #ConnectMORE with your target audience will help you build trust with your customer and help your brand build a loyal following. Taking an online approach for your future marketing pursuits can also result in the following:

An opportunity to Build a Following – People are searching for you…
 

The sooner your business is online; the sooner people can find you. People are searching for your brand on social media channels and Google. It might start with just a few friends liking and sharing your Facebook page, but that leads to a wider audience being exposed to your brand.

Remember, word of mouth advertising is now spread online! Once you have a captive audience of social media followers, it’s easier to spread your messages to them and convert your audience into customers.

Own your own advertising goals

You are not limited to local reach when using online marketing tools. Your target market can be isolated or you can choose to expand globally.

The option for reaching a segmented audience is limitless and the data recorded for such marketing initiatives will help you plan for future campaigns and/or promotions.

Claim your keywords and hashtags!

Your brand’s hashtag is important, so make sure to claim your own before a competitive businesses does. Your hashtag helps your audience connect with you overall brand and helps people discover your brand to further your reach on social media platforms like Facebook, Twitter, Instagram, Google+ and more!

Getting your brand online leads to more exposure for your business and, as a result, can help boost your online and in-store traffic.

Join us at CC Communications’ Online Branding and YOUR Business Introductory Seminar on November 28th at Solo Trattoria in Sault Ste. Marie.

From 5:30 until 7:00 pm, you will learn how having and maintaining an online presence can take your business to the next level and help you #ConnectMORE with your customers!

Delicious appetizers from Solo Trattoria is included with your $45 ticket.

Get your tickets today and reserve your spot by clicking here!