Secrets to create Engaging Social Media Content

Over 76% of marketers report that finding quality content is the greatest marketing challenge. Posting regularly to social media requires research, familiarity with trending topics, strong communication skills and brain power!

Today, we are sharing three of CC Communications secrets to keep your social media content engaging:

Start a Conversation to #ConnectMORE 

Social media is the perfect place to #ConnectMORE with your audience and “get social” with your customers. Try posting content that is interactive. For example, ask your audience questions about their preference or personal opinion to entice a conversation.

Once your followers have started to engage with you, it is important to respond. Social media platforms make it easy to respond to followers by replying to their comments or by using the “@” symbol to speak directly with them. Other users are more likely to participate in the conversation when they view responses from the company.

In this post to the left, it is clear that the company has not made an effort to converse with their audience. Such posts are ad driven to increase sales but fail to start an interactive conversation.

If a social media user is interested in the product, they may purchase the item, however posts such as this fail to encourage conversation or social interaction. This is a disadvantage because social media interaction through the form of written conversation often spurs interest from other users who could become potential buyers of such products and/or services. 

Can you spot the difference in this Coca-Cola post for example?

It makes a point to engage followers by asking them a question, while still promoting the product.

Represent Your Brand

Sharing and reposting existing content is part of a good social media strategy, but the majority of your content should be unique and relevant to your overall products and services. People will follow your social media pages to view content that represents your business and brand.

To accurately represent your brand and preserve your image, you should avoid “clickbait.”

Clickbait is the posting of articles with attention grabbing headlines that are designed to urge users to click on a link. Due to their frequent use, Facebook officials have altered their algorithm to reduce the viewership of “clickbait” articles. This recent change was made as an overall initiative to provide the Facebook community with organic and authentic content. Have you been a victim of “clickbait?”

Think Outside of the Box and Make it Visual 

Keep your content fresh! Research and capitalize on trends people are socializing about. Include visuals that represent your brand. In doing so, your social posts become 80% more interactive according to Facebook analytics.

For example, by adding this image of a quote to the Facebook post it has become more visually stimulating and might encourage viewers to remember it’s positive message (and your brand in association).

For commercial photography, consider utilizing the photography services of CC Photography, a division of CC Communications. Also book your FREE 30 minute consultation  as our agency is driven to provide business owners with the opportunity to increase their brand awareness and build community through interactive and conversational content.

Simply being on social media is NOT enough

When put to use in a strategic manner, social media can bring in new customers, increase brand awareness and help you #ConnectMORE with your audience.

However, simply being present on social media is not enough. Here’s why:

  1. We live in an environment where social media is visible twenty-four, seven through the means of interactive technology and mobile devices. Failing to use social media marketing can have an immediate negative impact on your overall business growth. More than likely, competitors are actively engaging with customers and maintaining conversations with them through the use of various social media platforms.
  2. It is also no surprise that social sharing influences purchaser’s decisions. People often are influenced by their friend’s recommendations, reviews, and referrals and social media is the perfect place for people to voice their experiences.
  3. People are posting content regularly and it is becoming increasingly important to post engaging content that impacts your target audience. Creating a social media strategy will help you focus on using relevant content to connect with existing and new customers and avoid adding to the noise.

For these reasons, a social media plan is important to keep your content interactive, relevant and compelling. A social media plan can outline how your interaction will align with your overall business strategy to achieve business goals, whether they may be to enhance your brand presence online, market yourself in a more professional manner, or increase your sales.

Do you want to attract new customers? Would you like to increase traffic to your website? Would you like to increase your online sales?

If you’re a business owner and responding yes to these questions, then it is important to have a clear set of goals in mind to achieve these results.

We understand that busy-business owners do not have time to perform the research to determine a strategic plan of action. So, during your free 30 minute consultation with CC Communications, we provide important information concerning the set up of your social media accounts and website to recommend solutions to help you achieve your goals. Our familiarity with SEO keywords can serve to elevate your presence online as well as stand out from the ever-growing social media noise. Our familiarity in marketing trends and research, can also determine what types of promotional campaigns or offers would be wise to incorporate in your social media strategy. By working together, we can create compelling social content and provide “hands on” daily management services to ensure that your online presence is constantly growing.

Are you ready to take your social game to the next level? Let’s talk.

 

Every Business Needs a Social Media Policy

Social media is here to stay, and the nearly 3 billion people who maintain an active social media presence would agree. However, when employees are linked to a business, that business’ reputation can either be crippled by an employee’s social media use or enhanced.

Too often we hear about companies coming under fire for something an employee has done, said or shared on social media.

Prohibiting your employees from using social media is not realistic and a violation of their privacy. However, having a strong social media policy drafted for your place of business is a legal and effective tool to utilize. It also allows your employees to become part of the “team building” of your online social media presence.

CC Communications can help you develop an effective social media policy to protect your employees, your company’s reputation, and to enhance your online brand presence.

In this regard, your policy should not be a list of things your employees are not allowed to do. Avoid a long list of restrictions, and instead focus on what your employees are allowed and encouraged to share.

Your employees can be the best advocates for your business. The messages about your products or services can be more credible when coming from an employee. Encourage your staff to use social media to promote products or services they themselves use or currently would recommend to friends and family. It allows your employees the opportunity to have a voice about the products and services they find useful.

Use it as an educational tool

Your social media policy should educate your employees – many people do not realize the information they share on social media can be view virally. Your policy should enhance employee knowledge of how to properly use using privacy settings on social media. Such settings are continuously changing and are dependent upon which social media network you are referencing. It is therefore important to research privacy information prior to the development of your social media policy in order to ensure it is relevant.

Remind your staff that nothing shared online is truly private, and once something is published online, it is difficult for it to be permanently deleted. Use your social media policy as a tool to encourage your staff to #ConnectMORE but, in a more conscientious way!

Be specific!

Before developing a social media policy, know your expectations and limitations.

For instance, the GAP clothing company has a social media policy explicitly states:

 “Don’t even think about it…. Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities. Giving out personal information about customers or employees. Posting confidential or non-public information. Responding to an offensive or negative post by a customer. There’s no winner in that game.”

Your social media policy protects your brand’s image, outlines your expectations and helps you build a team dedicated to the enhancement of your “online goals” for your business. Book your FREE 30 minute consultation with CC Communications regarding the drafting and finalizing of your social media policy today.

3 reasons why your business needs a Professional Photographer

Professional photography is no longer an optional business expense – more businesses, of all sizes, are choosing to have product photographed by a professional. Doing so can enhance the brand image of your business online, especially on social media platforms such as Facebook.

To grow your online business, you can benefit from hiring a professional photographer.

Here are some ways professional photography can help you #ConnectMORE with your customers:

Increase Sales and Brand Awareness

Featuring low resolution or poor quality images on your website and social media channels can give your brand an unprofessional reputation. Ebay reported that listings with better photo quality are ten times more successful, which makes sense – people like to buy products that look good! They also like to see the features of the product before making a purchase.

Composition and lighting become very important and the use of a variety of camera settings can help accurately represent and enhance the appearance of your product. Professionals know how to position your product to make it look appealing – “Photograph my good side!”

This is particularly important for realtors looking to showcase their listings online. High quality photos can improve the look of a home and add value to your listing.

Photos captured with wide angles and an abundance of light can allow online viewers the opportunity to consider booking a walk through. Photos that capture the home in a real-life situation look more polished and professional compared to unflattering, blurred photos captured with your mobile device. Having professional photos taken of a listing also informs potential buyers that you have made an investment in a worth-while listing!

When you schedule your FREE 30 minute consultation with CC Communications, we will show you how can use professional photography to improve brand recognition as well as increase your sales.

Improve your Social Media Image

Images uploaded to social channels can be captured with your mobile phone very conveniently. However, the images captured with your mobile device may appear small, grainy, and compressed when uploaded.

Although phone cameras are becoming more advanced, a professional DSLR digital camera can produce high-quality images due to a variety of manual settings including the ability to adjust aperture, shutter speed, and ISO lighting to capture a perfect shot.

Most mobile device cameras operate in an automatic mode, which limits these functions. In addition, social channels also compress the photos you upload affecting their visual appearance so it is important to consider having the highest quality photo to begin with.

Facebook recommends that images with a resolution of at least 1024 x 1024 be used to avoid visual distortions when uploaded.

For product photos, a white background is also recommended and the use of a well lit area. Products should also be photographed up close and, if possible, active in a real-life situation.

Facebook discourages the use of images containing text or watermarks, as well as, offensive content.

Establish a Personal Connection 

When it comes to your online presence, personalized and relevant photos are recommended. Stock images, are easily replicated by a variety of businesses for a variety of purposes and can fail to showcase your unique brand. To stand out, your business should use “organic” photos that specifically refer to your business location, product selection, and brand.

Marketing Experiments recently found that when a stock image of a model was used in comparison to a picture of a real employee on the homepage of a website, visitors were 35% more interactive and willing to sign up for a consultation. The study resulted in this key principle: An image is only as valuable as the value it communicates.

Personal and unique photos can translate into more conversions and actions on your website from new visitors.

A professional photographer has the equipment and technical knowledge to take photos that can increase your sales, boost social engagement and give your customers a personal connection with your brand.

At CC Communications, we can help you come up with relevant and personal image concepts, and professionally photograph and edit photos before optimizing them for online use.

If you would like to learn more about how our professional photography services can help your business #ConnectMORE, schedule your FREE 30 minute consultation with us today!