1) Building Brand Identity – each time you create social content, you are adding to a pool of information on the internet.
2) Allows your brand to stay #topofmind – followers can access your social content through your profile and view your content in their newsfeed each time you publish.
3) Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation can be a goal of a compliant campaign (ask me how!!!)
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