Is your online presence ready for 2018?

Social Media Trends for 2018

It can be tough to keep up with the changing platforms and trends of social media marketing. For this reason, CC Communications has researched the following trends in order to help you continue to grow your brand online – here is a rundown of what to expect in the early onset of 2018.

Video Content Dominates

Customers recall imagery and videos better than text. Video content is therefore on the rise. If you only post text updates to your Facebook page, get ready to change your social media strategy.

Live features on Instagram, Facebook and Snapchat have popularized video options from covering live events to announcing new products. We predict that next year, your social timeline will include even more visuals, including GIFs, videos, photos and animations.

Chatbots become Essential

Social media is where many customers go to get answers to their product questions and inquiries. Consumers demand quick answers  and chatbots help facilitate this. Chatbots allow you the opportunity to reply to customers instantly through social media messaging if you are not online or when a message is received outside of business hours.

A well-maintained conversation with your customer after a “cold chatbox introduction” is made should become a number one priority in order to #ConnectMORE with your target audience. A social media manager should follow up with all leads and inquires received to ensure that customers questions have been properly answered.

Mobile Use Continues to Skyrocket

Most social media sessions are accessed through mobile devices. Facebook reported 1.23 billion daily active users as of December 2016, with 1.15 billion of those coming from mobile devices. Taking the time to ensure that your ad is well-designed is important, however, a great ad design will not help if customers are directed to a website with slow load times and a difficult navigation structure. Prevent this by making your website mobile-friendly, user-friendly, and accessible.

Stay ahead of the curve by building a strong online presence now. Build an effective social media strategy before the ball drops in 2018 by booking your FREE 30 minute consultation with CC Communications today!

Online Branding and YOUR Business

As consumers are less frequently using traditional forms of advertising, it is important to start building your online presence now.

Google searches have replaced the need for a phone book and social media marketing has become an effective way to virally-expand your brand’s exposure on an epic scale. Compared to signage, social media marketing allows you the opportunity to record data regarding those who have seen and interacted with your advertisement.

Taking the time to build your brand’s presence online is a worthwhile investment. You will gain access to valuable analytics while opening a door for communication to your customers.
 
This opportunity to #ConnectMORE with your target audience will help you build trust with your customer and help your brand build a loyal following. Taking an online approach for your future marketing pursuits can also result in the following:

An opportunity to Build a Following – People are searching for you…
 

The sooner your business is online; the sooner people can find you. People are searching for your brand on social media channels and Google. It might start with just a few friends liking and sharing your Facebook page, but that leads to a wider audience being exposed to your brand.

Remember, word of mouth advertising is now spread online! Once you have a captive audience of social media followers, it’s easier to spread your messages to them and convert your audience into customers.

Own your own advertising goals

You are not limited to local reach when using online marketing tools. Your target market can be isolated or you can choose to expand globally.

The option for reaching a segmented audience is limitless and the data recorded for such marketing initiatives will help you plan for future campaigns and/or promotions.

Claim your keywords and hashtags!

Your brand’s hashtag is important, so make sure to claim your own before a competitive businesses does. Your hashtag helps your audience connect with you overall brand and helps people discover your brand to further your reach on social media platforms like Facebook, Twitter, Instagram, Google+ and more!

Getting your brand online leads to more exposure for your business and, as a result, can help boost your online and in-store traffic.

Join us at CC Communications’ Online Branding and YOUR Business Introductory Seminar on November 28th at Solo Trattoria in Sault Ste. Marie.

From 5:30 until 7:00 pm, you will learn how having and maintaining an online presence can take your business to the next level and help you #ConnectMORE with your customers!

Delicious appetizers from Solo Trattoria is included with your $45 ticket.

Get your tickets today and reserve your spot by clicking here! 

 

Secrets to create Engaging Social Media Content

Over 76% of marketers report that finding quality content is the greatest marketing challenge. Posting regularly to social media requires research, familiarity with trending topics, strong communication skills and brain power!

Today, we are sharing three of CC Communications secrets to keep your social media content engaging:

Start a Conversation to #ConnectMORE 

Social media is the perfect place to #ConnectMORE with your audience and “get social” with your customers. Try posting content that is interactive. For example, ask your audience questions about their preference or personal opinion to entice a conversation.

Once your followers have started to engage with you, it is important to respond. Social media platforms make it easy to respond to followers by replying to their comments or by using the “@” symbol to speak directly with them. Other users are more likely to participate in the conversation when they view responses from the company.

In this post to the left, it is clear that the company has not made an effort to converse with their audience. Such posts are ad driven to increase sales but fail to start an interactive conversation.

If a social media user is interested in the product, they may purchase the item, however posts such as this fail to encourage conversation or social interaction. This is a disadvantage because social media interaction through the form of written conversation often spurs interest from other users who could become potential buyers of such products and/or services. 

Can you spot the difference in this Coca-Cola post for example?

It makes a point to engage followers by asking them a question, while still promoting the product.

Represent Your Brand

Sharing and reposting existing content is part of a good social media strategy, but the majority of your content should be unique and relevant to your overall products and services. People will follow your social media pages to view content that represents your business and brand.

To accurately represent your brand and preserve your image, you should avoid “clickbait.”

Clickbait is the posting of articles with attention grabbing headlines that are designed to urge users to click on a link. Due to their frequent use, Facebook officials have altered their algorithm to reduce the viewership of “clickbait” articles. This recent change was made as an overall initiative to provide the Facebook community with organic and authentic content. Have you been a victim of “clickbait?”

Think Outside of the Box and Make it Visual 

Keep your content fresh! Research and capitalize on trends people are socializing about. Include visuals that represent your brand. In doing so, your social posts become 80% more interactive according to Facebook analytics.

For example, by adding this image of a quote to the Facebook post it has become more visually stimulating and might encourage viewers to remember it’s positive message (and your brand in association).

For commercial photography, consider utilizing the photography services of CC Photography, a division of CC Communications. Also book your FREE 30 minute consultation  as our agency is driven to provide business owners with the opportunity to increase their brand awareness and build community through interactive and conversational content.

Simply being on social media is NOT enough

When put to use in a strategic manner, social media can bring in new customers, increase brand awareness and help you #ConnectMORE with your audience.

However, simply being present on social media is not enough. Here’s why:

  1. We live in an environment where social media is visible twenty-four, seven through the means of interactive technology and mobile devices. Failing to use social media marketing can have an immediate negative impact on your overall business growth. More than likely, competitors are actively engaging with customers and maintaining conversations with them through the use of various social media platforms.
  2. It is also no surprise that social sharing influences purchaser’s decisions. People often are influenced by their friend’s recommendations, reviews, and referrals and social media is the perfect place for people to voice their experiences.
  3. People are posting content regularly and it is becoming increasingly important to post engaging content that impacts your target audience. Creating a social media strategy will help you focus on using relevant content to connect with existing and new customers and avoid adding to the noise.

For these reasons, a social media plan is important to keep your content interactive, relevant and compelling. A social media plan can outline how your interaction will align with your overall business strategy to achieve business goals, whether they may be to enhance your brand presence online, market yourself in a more professional manner, or increase your sales.

Do you want to attract new customers? Would you like to increase traffic to your website? Would you like to increase your online sales?

If you’re a business owner and responding yes to these questions, then it is important to have a clear set of goals in mind to achieve these results.

We understand that busy-business owners do not have time to perform the research to determine a strategic plan of action. So, during your free 30 minute consultation with CC Communications, we provide important information concerning the set up of your social media accounts and website to recommend solutions to help you achieve your goals. Our familiarity with SEO keywords can serve to elevate your presence online as well as stand out from the ever-growing social media noise. Our familiarity in marketing trends and research, can also determine what types of promotional campaigns or offers would be wise to incorporate in your social media strategy. By working together, we can create compelling social content and provide “hands on” daily management services to ensure that your online presence is constantly growing.

Are you ready to take your social game to the next level? Let’s talk.