What is a Social Media Assessment?
With a variety of social media platforms out there, business owners often create profiles using a variety of email addresses and content. As a result, social media profiles can look “unclean” and provide misinformation to the public.
An assessment performed by CC Communications provides business owners with the opportunity to examine their current online presence and take a step back to evaluate their use of social media. It also allows for business owners to learn how to “streamline” their efforts. Taking the time to review what has worked well in the past and what can be redeveloped will allow business owners to develop future marketing plans. All major social networks provide access to analytics and insights. These tools can provide a wealth of information for the development of a marketing strategy.
Why should your business goals should align with your online efforts?
CC Communications offers a unique approach to marketing and communicating online. Our mission is to provide business owners with the opportunity to become comfortable using online technology and, to take it a step further, to use digital solutions to interact and create connections with their customers. By adding a “human aspect” to a technological world we live in, CC Communications offers a unique approach for our clients to #ConnectMORE through enhancing their brand influence.
In an assessment, we look at providing information regarding your current use and how you can effectively implement a plan of action to not only have a social media presence, but an effective social media presence. We examine your current use of social media and identify “red flags,” or problematic areas as well as look for weaknesses in content.
Where could your social media presence improve? What types of information are your customers looking for? How can we incorporate that into your marketing strategy online? in print? in your logo? in your overall brand?
Just “being on social media” and “flying by the seat of your pants” when developing content will not bring about the results you desire for your brand. With a massive amount of social content out there, you will want to create engaging content to stand above the noise.
Why choose to work with an agency?
Of course I could cut my own hair or change the oil in my car. I could also stay in and cook my own supper. However, I am not a hair stylist and for a good reason – this is not where my talent lies. I also do not know where to begin when looking under the hood of my car and, to be honest, although I love to cook, I really do enjoy the flavourful dishes a chef can introduce me to.
The same is true with your social media and online presence. At CC Communications, we dedicate our time to research and prepare strategy for our clients that incorporates a strong vision for their public purpose. We tell their story while scientifically looking at the analytics and it is something we have been doing since 2012.
As the social media landscape changes and technology advices, we work with our clients to ensure that their social media followers and online users are aware of their products and services and, more importantly, the VALUE of service our clients can provide.
CC Communications is a full-service marketing agency that provides market research, content creation and interactive solutions for the management of your social media profiles and website. This includes website design and development, online marketing strategy, logo design, advertising photography and more! From this experience, our clients have evolved their marketing practices to remain competitive and visible online.
Why get started now?
I often tell my clients – you should have started yesterday. As the digital marketing world continues to grow, you want to make sure you are making your statement and effectively!
So let’s talk about your business…
I am an avid coffee drinker – so let’s talk over a warm cup this new year.
Book your FREE 30 minute one-on-one consultation and let’s examine your current use of social media and discuss how I can help you #ConnectMORE with your online followers and grow your brand influence this #newyear!
In this post to the left, it is clear that the company has not made an effort to converse with their audience. Such posts are ad driven to increase sales but fail to start an interactive conversation.
To accurately represent your brand and preserve your image, you should avoid “clickbait.”
Keep your content fresh! Research and capitalize on trends people are socializing about. Include visuals that represent your brand. In doing so, your social posts become 80% more interactive according to Facebook analytics.