Archive for GrowYourBrand

Every Business Needs a Social Media Policy

Social media is here to stay, and the nearly 3 billion people who maintain an active social media presence would agree. However, when employees are linked to a business, that business’ reputation can either be crippled by an employee’s social media use or enhanced.

Too often we hear about companies coming under fire for something an employee has done, said or shared on social media.

Prohibiting your employees from using social media is not realistic and a violation of their privacy. However, having a strong social media policy drafted for your place of business is a legal and effective tool to utilize. It also allows your employees to become part of the “team building” of your online social media presence.

CC Communications can help you develop an effective social media policy to protect your employees, your company’s reputation, and to enhance your online brand presence.

In this regard, your policy should not be a list of things your employees are not allowed to do. Avoid a long list of restrictions, and instead focus on what your employees are allowed and encouraged to share.

Your employees can be the best advocates for your business. The messages about your products or services can be more credible when coming from an employee. Encourage your staff to use social media to promote products or services they themselves use or currently would recommend to friends and family. It allows your employees the opportunity to have a voice about the products and services they find useful.

Use it as an educational tool

Your social media policy should educate your employees – many people do not realize the information they share on social media can be view virally. Your policy should enhance employee knowledge of how to properly use using privacy settings on social media. Such settings are continuously changing and are dependent upon which social media network you are referencing. It is therefore important to research privacy information prior to the development of your social media policy in order to ensure it is relevant.

Remind your staff that nothing shared online is truly private, and once something is published online, it is difficult for it to be permanently deleted. Use your social media policy as a tool to encourage your staff to #ConnectMORE but, in a more conscientious way!

Be specific!

Before developing a social media policy, know your expectations and limitations.

For instance, the GAP clothing company has a social media policy explicitly states:

 “Don’t even think about it…. Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities. Giving out personal information about customers or employees. Posting confidential or non-public information. Responding to an offensive or negative post by a customer. There’s no winner in that game.”

Your social media policy protects your brand’s image, outlines your expectations and helps you build a team dedicated to the enhancement of your “online goals” for your business. Book your FREE 30 minute consultation with CC Communications regarding the drafting and finalizing of your social media policy today.

It’s time to #ConnectMORE with your online audience!

Business owners recognize the power and potential social media networks offer. Having a Facebook, Instagram, LinkedIN, or Twitter account keeps you in contact with your clients and offers potential customers the opportunity to become familiar with your brand.

Learn what it takes to be successful at social media marketing during CC Communications #ConnectMORE social media seminar on May 31st at Solo Trattoria from 5:30 pm until 8:30 pm. I will explain key terms such as “SEO” (search engine optimization) and the importance of using #Hashtags!

In addition, you will learn how to develop a strategy to put “promoted ads” on Facebook to use and identify new ways to start finding customers online. You will also learn how to also measure the success of your efforts while utilizing new information regarding the ever-changing world of digital marketing!

Avoid the costly mistake of going it alone and running campaigns without a goal in mind. Save time and marketing dollars by becoming more proficient in understand HOW social media platforms operate. I train business owners how to create content and use social media to help reach their overall business goals.

In this seminar, I’ll show you how to add a social component to your online approach by looking at your products and services from a customers point-of-view. I’ll give you ideas on how to develop and manage your upcoming posts and identify key differences in your current approach to help you build a strategy for future content creation and management.

Also enjoy the opportunity to network with others and enjoy special finger foods prepared for us while taking in a fresh new approach to the potential social media marketing has to offer your growing business and brand.

Click here to purchase your ticket and reserve your spot today!

How can hiring an agency help my business grow?

According to the Public Relations Society of America, Public Relations is defined as “anticipating, analyzing and interpreting public opinion, attitudes and issues that impact, for the good or ill, the operations and plans of an organization.”

The perspective a client has of your brand is extremely important and can impact your overall growth. How you structure your organization, the business practices and services you offer, and your presentation to the public, are all essential components of maintaining a positive brand image.

Public relations agencies help businesses, including start-ups, with research on a continual basis to put campaigns into action that will allow the public to perceive the business in the “light” it wishes to emulate.

Public relations agencies direct courses of action and communication, plan public policy, set campaign objectives, and employ a series of tactics to brand a business. CC Communications specializes in the following public relations services: performing market research to provide overall brand direction including logo development, the composition of press releases and online content, the organization of media relations or press conferences, the creation of special events and marketing promotions designed for public outreach, and of course, social media management.

Businesses should consider hiring a public relations agency when they want to enhance and build their brand through modern forms of media. At CC Communications, we work very closely with our clients to analyze their organization and create positive stories that translate to the public to create “top-of-mind” consciousness.