Archive for Advertising – Page 2

Every Business Needs a Social Media Policy

Social media is here to stay, and the nearly 3 billion people who maintain an active social media presence would agree. However, when employees are linked to a business, that business’ reputation can either be crippled by an employee’s social media use or enhanced.

Too often we hear about companies coming under fire for something an employee has done, said or shared on social media.

Prohibiting your employees from using social media is not realistic and a violation of their privacy. However, having a strong social media policy drafted for your place of business is a legal and effective tool to utilize. It also allows your employees to become part of the “team building” of your online social media presence.

CC Communications can help you develop an effective social media policy to protect your employees, your company’s reputation, and to enhance your online brand presence.

In this regard, your policy should not be a list of things your employees are not allowed to do. Avoid a long list of restrictions, and instead focus on what your employees are allowed and encouraged to share.

Your employees can be the best advocates for your business. The messages about your products or services can be more credible when coming from an employee. Encourage your staff to use social media to promote products or services they themselves use or currently would recommend to friends and family. It allows your employees the opportunity to have a voice about the products and services they find useful.

Use it as an educational tool

Your social media policy should educate your employees – many people do not realize the information they share on social media can be view virally. Your policy should enhance employee knowledge of how to properly use using privacy settings on social media. Such settings are continuously changing and are dependent upon which social media network you are referencing. It is therefore important to research privacy information prior to the development of your social media policy in order to ensure it is relevant.

Remind your staff that nothing shared online is truly private, and once something is published online, it is difficult for it to be permanently deleted. Use your social media policy as a tool to encourage your staff to #ConnectMORE but, in a more conscientious way!

Be specific!

Before developing a social media policy, know your expectations and limitations.

For instance, the GAP clothing company has a social media policy explicitly states:

 “Don’t even think about it…. Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities. Giving out personal information about customers or employees. Posting confidential or non-public information. Responding to an offensive or negative post by a customer. There’s no winner in that game.”

Your social media policy protects your brand’s image, outlines your expectations and helps you build a team dedicated to the enhancement of your “online goals” for your business. Book your FREE 30 minute consultation with CC Communications regarding the drafting and finalizing of your social media policy today.

Tips for Selling to Millennials using Social Media

Millennials are characterized as individuals born within the early 1980’s to the early 2000’s.

Being a member of this generation, I can attest to the incline of challenges that have tried and tested our generation including living through a recession, working two jobs to pay back student loans, and being negatively affected by a high unemployment rate.

However, Millennials are extremely well education and stand strong, especially in the community of Sault Ste. Marie. There has been an increase in a number of start up businesses led by members of this cohort who have become inspiring role models for our youth.

It is important to account for the challenges that affect Millennials and also their attributes when marketing especially their tech savvy capabilities. It would be wise for businesses to consider adding these tips to their marketing and communications plan in 2016:

1) Accept technology and use it to advance your brand. Millennials are tech savvy and as technology continues to advance, those in business would benefit from transitioning from traditional forms of advertising and communication and opt-in for a more modern and immediate form of marketing like routine social media management.

2) Make sure you have a strong social media presence that is kept up-to-date and relevant. Millennials are constantly using the internet to research and are very socially aware. Communicating with them on their level will not only allow you to be perceived as keeping-up-with-the-times but also earn you “top-of-mind” status the next time they require your product or service.

3) Millennials are very busy and most often moving quickly from point A to point B. The amount of time you have to make a social media impression is less than 3.5 seconds as they scroll through a newsfeed. It is imperative to have engaging content and make a good but immediate impression.

4) Authenticity is key! Be genuine and address ALL your customers with amazing customer service.

For more help on using social media to grow your brand, book a conversation with CC Communications and Let’s Talk!