Over 76% of marketers report that finding quality content is the greatest marketing challenge. Posting regularly to social media requires research, familiarity with trending topics, strong communication skills and brain power!
Today, we are sharing three of CC Communications secrets to keep your social media content engaging:
Start a Conversation to #ConnectMORE
Social media is the perfect place to #ConnectMORE with your audience and “get social” with your customers. Try posting content that is interactive. For example, ask your audience questions about their preference or personal opinion to entice a conversation.
Once your followers have started to engage with you, it is important to respond. Social media platforms make it easy to respond to followers by replying to their comments or by using the “@” symbol to speak directly with them. Other users are more likely to participate in the conversation when they view responses from the company.
In this post to the left, it is clear that the company has not made an effort to converse with their audience. Such posts are ad driven to increase sales but fail to start an interactive conversation.
If a social media user is interested in the product, they may purchase the item, however posts such as this fail to encourage conversation or social interaction. This is a disadvantage because social media interaction through the form of written conversation often spurs interest from other users who could become potential buyers of such products and/or services.
Can you spot the difference in this Coca-Cola post for example?
It makes a point to engage followers by asking them a question, while still promoting the product.
Represent Your Brand
Sharing and reposting existing content is part of a good social media strategy, but the majority of your content should be unique and relevant to your overall products and services. People will follow your social media pages to view content that represents your business and brand.
To accurately represent your brand and preserve your image, you should avoid “clickbait.”
Clickbait is the posting of articles with attention grabbing headlines that are designed to urge users to click on a link. Due to their frequent use, Facebook officials have altered their algorithm to reduce the viewership of “clickbait” articles. This recent change was made as an overall initiative to provide the Facebook community with organic and authentic content. Have you been a victim of “clickbait?”
Think Outside of the Box and Make it Visual
Keep your content fresh! Research and capitalize on trends people are socializing about. Include visuals that represent your brand. In doing so, your social posts become 80% more interactive according to Facebook analytics.
For example, by adding this image of a quote to the Facebook post it has become more visually stimulating and might encourage viewers to remember it’s positive message (and your brand in association).
For commercial photography, consider utilizing the photography services of CC Photography, a division of CC Communications. Also book your FREE 30 minute consultation as our agency is driven to provide business owners with the opportunity to increase their brand awareness and build community through interactive and conversational content.