Social media can create a rush of traffic into your #business and/or on your #website, but it also serves to have residual benefits in the following ways:
1) Building Brand Identity – each time you create social content, you are adding to a pool of information on the internet.
2) Allows your brand to stay #topofmind – followers can access your social content through your profile and view your content in their newsfeed each time you publish.
3) Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Lead generation can be a goal of a compliant campaign (ask me how!!!)
4) Your social accounts should be a critical part of your marketing strategy and #salesfunnel – the process through which a new contact becomes a #customer.
5) You can capture #analytics that other forms of advertising do not offer. You can then set key metrics for how to continue to be successful and #ConnectMORE with genuine customers.
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