Archive for Uncategorized – Page 4

It’s time to #ConnectMORE with your online audience!

Posted by connie on
 May 28, 2017
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Business owners recognize the power and potential social media networks offer. Having a Facebook, Instagram, LinkedIN, or Twitter account keeps you in contact with your clients and offers potential customers the opportunity to become familiar with your brand.

Learn what it takes to be successful at social media marketing during CC Communications #ConnectMORE social media seminar on May 31st at Solo Trattoria from 5:30 pm until 8:30 pm. I will explain key terms such as “SEO” (search engine optimization) and the importance of using #Hashtags!

In addition, you will learn how to develop a strategy to put “promoted ads” on Facebook to use and identify new ways to start finding customers online. You will also learn how to also measure the success of your efforts while utilizing new information regarding the ever-changing world of digital marketing!

Avoid the costly mistake of going it alone and running campaigns without a goal in mind. Save time and marketing dollars by becoming more proficient in understand HOW social media platforms operate. I train business owners how to create content and use social media to help reach their overall business goals.

In this seminar, I’ll show you how to add a social component to your online approach by looking at your products and services from a customers point-of-view. I’ll give you ideas on how to develop and manage your upcoming posts and identify key differences in your current approach to help you build a strategy for future content creation and management.

Also enjoy the opportunity to network with others and enjoy special finger foods prepared for us while taking in a fresh new approach to the potential social media marketing has to offer your growing business and brand.

Click here to purchase your ticket and reserve your spot today!

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Realtors, It Pays to Use Social Media!

Posted by connie on
 May 17, 2017
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Realtors, Open more doors with the use of Social Media! 

Real Estate Agents continue to build their credibility and relationships in person, over the phone and through the visual promotional materials as well as signage. It is a well-known fact that realtors have a great opportunity to increase their reach and sphere of influence by using social media to interact with the market. With close to 200 realtors (according to the Sault Ste. Marie Real Estate Board) in the local market of Sault Ste. Marie, it is becoming increasingly important for realtors to use social media as an effective marketing “tool” and to avoid using it in a manner that could be counterproductive. Knowledge of keywords, stunning photography that highlights the attributes of a listing, and consistent management make for a successful social media recipe!

It’s pays more. Here’s how: 

  • Offers Increased Exposure Being on social media drastically opens up the sphere of influence and opportunity for referrals. It allows you an opportunity to showcase each individual listing in a professional manner. Your clients want to know that you, as their realtor, are invested in the sell of their home. Social media publication is a visual example that you are going above and beyond to showcase your client’s home but, also, in an affordable manner.
  • Connects you to a larger clientele and showcases your brand Followers can communicate with you directly to learn about your listings as well as request a walk-through through private message. This takes convenience to a new and higher level. Have you ever held a conversation with a sign?
  • Provides business credibility and offers accountability Social media gives brands a chance to interact directly and immediately with their customers. Using LinkedIN for example, allows potential buyers to research your credibility, previous employment experience, and provides an overall professionalism to your brand. The magnitude of social media’s usefulness comes from its ability to connect with new audiences while helping engage potential clients. It helps establish a trustworthy image of you, as the realtor of choice.

CC Communications assists professionals with the set-up and management of their social media networks including profiles such as Facebook, Twitter, and LinkedIN to ensure that the overall reach of your published posts will be successful. We specialize in creating interactive, conversational content proven to increase traffic and brand exposure while making it convenient for realtors to #ConnectMORE with potential clients.

Stand Out with Professional Photography

In today’s social media world a picture is worth a thousand words! As a realtor you have only a few seconds to catch a potential buyer’s attention as they scroll through their newsfeed. CC Communications provides professional Real Estate Photography services with the intention of showcasing your listing to potential buyers in a manner that is captivating.

According to the National Association of Realtors (NAR), 9 out of 10 house hunters start their house hunting experience on the Internet.

Buyers are increasingly judging a home’s character by the photos used to market it. Bad photos may cost realtors a showing, or, even worse, they can impact the overall perspective a potential buyer may make of them. One way of improving your presence in the “real estate game” is to invest in a real estate photographer.

“I can do it myself, I own an Iphone that can take pictures”  – Did you know that Facebook can discern whether or not a photo has been captured by a phone and a DSLR camera? Having photos with a high resolution, that have been professionally photographed have 30% more visibility due to Facebook’s new Algorithm.

Grainy photos can make a house look unwelcoming. Dark shadows and reflections can fall into the frame from the wrong angle. Make a positive first impression with each listing you post on social media by having well developed photos to capture the beauty and detail of a listing to potential buyers.

To learn more, book you free 30-minute consultation! I would also love to learn about your current listings!

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How can hiring an agency help my business grow?

Posted by admin on
 October 25, 2016
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According to the Public Relations Society of America, Public Relations is defined as “anticipating, analyzing and interpreting public opinion, attitudes and issues that impact, for the good or ill, the operations and plans of an organization.”

The perspective a client has of your brand is extremely important and can impact your overall growth. How you structure your organization, the business practices and services you offer, and your presentation to the public, are all essential components of maintaining a positive brand image.

Public relations agencies help businesses, including start-ups, with research on a continual basis to put campaigns into action that will allow the public to perceive the business in the “light” it wishes to emulate.

Public relations agencies direct courses of action and communication, plan public policy, set campaign objectives, and employ a series of tactics to brand a business. CC Communications specializes in the following public relations services: performing market research to provide overall brand direction including logo development, the composition of press releases and online content, the organization of media relations or press conferences, the creation of special events and marketing promotions designed for public outreach, and of course, social media management.

Businesses should consider hiring a public relations agency when they want to enhance and build their brand through modern forms of media. At CC Communications, we work very closely with our clients to analyze their organization and create positive stories that translate to the public to create “top-of-mind” consciousness.

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Social Media is WORD OF MOUTH, only viral!

Posted by admin on
 October 25, 2016
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Many local business owners argue that a majority of their sales come from word of mouth advertising!

This is great news for those who are becoming more warmed up to the idea of using social media to help build their client Rolodex. Here’s why!

Social media marketing is word of mouth advertising, only digitalized. The opportunity to share information with a significant number of friends on Facebook has enabled small businesses to connect with larger audiences in a smaller amount of time. Keeping an up-to-date profile is therefore no longer a sub-task you should leave for “when I have time,” but rather a necessity to keep your online presence active and your profile traffic consistently growing.

The opportunity to connect with customers is also an advantage that traditional forms of advertising do not allow. Interacting with your customer base can allow you receive marketing insights that you would not have otherwise been privy to. If there is a problem with your product or service, you can find out about it immediately and contact the customer directly.

Using social media to grow your brand also makes your competitors antsy! The sooner you start to amass followers and create a strong identity the harder and more expensive it will be for competitors to join the band wagon. Although using social media to grow your business can be free, if you are having difficulties marketing your products and services to the masses, you may want to consider hiring a PR or marketing agency for help.

Hiring an agency can also streamline the process it will take to get you up and running but also ensure that your content will appeal to a larger target audience. The investment is usually worth the trade-off as you are likely to see a return by communicating with potential clients you may not have connected with any other way. In addition, social media marketing agencies such as CC Communications are continually developing their strategy to accommodate for shifts and changes not only in the market place, but also in the online digital world. Busy business owners may find the assistance rather life-changing as they can rely on an agency to continue to build and develop their online presence while they carry out day-to-day tasks.

Although some businesses thrive in the viral cyberspace by using attention gabbing tactics, it is much more important to maintain a reliable social media presence.

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Tips for Selling to Millennials using Social Media

Posted by admin on
 October 10, 2016
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Millennials are characterized as individuals born within the early 1980’s to the early 2000’s.

Being a member of this generation, I can attest to the incline of challenges that have tried and tested our generation including living through a recession, working two jobs to pay back student loans, and being negatively affected by a high unemployment rate.

However, Millennials are extremely well education and stand strong, especially in the community of Sault Ste. Marie. There has been an increase in a number of start up businesses led by members of this cohort who have become inspiring role models for our youth.

It is important to account for the challenges that affect Millennials and also their attributes when marketing especially their tech savvy capabilities. It would be wise for businesses to consider adding these tips to their marketing and communications plan in 2016:

1) Accept technology and use it to advance your brand. Millennials are tech savvy and as technology continues to advance, those in business would benefit from transitioning from traditional forms of advertising and communication and opt-in for a more modern and immediate form of marketing like routine social media management.

2) Make sure you have a strong social media presence that is kept up-to-date and relevant. Millennials are constantly using the internet to research and are very socially aware. Communicating with them on their level will not only allow you to be perceived as keeping-up-with-the-times but also earn you “top-of-mind” status the next time they require your product or service.

3) Millennials are very busy and most often moving quickly from point A to point B. The amount of time you have to make a social media impression is less than 3.5 seconds as they scroll through a newsfeed. It is imperative to have engaging content and make a good but immediate impression.

4) Authenticity is key! Be genuine and address ALL your customers with amazing customer service.

For more help on using social media to grow your brand, book a conversation with CC Communications and Let’s Talk!

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