Archive for SocialMediaMarketing

2020 is the PERFECT time for an online assessment

What is a Social Media Assessment?

With a variety of social media platforms out there, business owners often create profiles using a variety of email addresses and content. As a result, social media profiles can look “unclean” and provide misinformation to the public.

An assessment performed by CC Communications provides business owners with the opportunity to examine their current online presence and take a step back to evaluate their use of social media. It also allows for business owners to learn how to “streamline” their efforts. Taking the time to review what has worked well in the past and what can be redeveloped will allow business owners to develop future marketing plans. All major social networks provide access to analytics and insights. These tools can provide a wealth of information for the development of a marketing strategy.

Why should your business goals should align with your online efforts?

CC Communications offers a unique approach to marketing and communicating online. Our mission is to provide business owners with the opportunity to become comfortable using online technology and, to take it a step further, to use digital solutions to interact and create connections with their customers. By adding a “human aspect” to a technological world we live in, CC Communications offers a unique approach for our clients to #ConnectMORE through enhancing their brand influence.

In an assessment, we look at providing information regarding your current use and how you can effectively implement a plan of action to not only have a social media presence, but an effective social media presence. We examine your current use of social media and identify “red flags,” or problematic areas as well as look for weaknesses in content.

Where could your social media presence improve? What types of information are your customers looking for? How can we incorporate that into your marketing strategy online? in print? in your logo? in your overall brand?

Just “being on social media” and “flying by the seat of your pants” when developing content will not bring about the results you desire for your brand. With a massive amount of social content out there, you will want to create engaging content to stand above the noise.

Why choose to work with an agency?

Of course I could cut my own hair or change the oil in my car. I could also stay in and cook my own supper. However, I am not a hair stylist and for a good reason – this is not where my talent lies. I also do not know where to begin when looking under the hood of my car and, to be honest, although I love to cook, I really do enjoy the flavourful dishes a chef can introduce me to.

The same is true with your social media and online presence. At CC Communications, we dedicate our time to research and prepare strategy for our clients that incorporates a strong vision for their public purpose. We tell their story while scientifically looking at the analytics and it is something we have been doing since 2012.

As the social media landscape changes and technology advices, we work with our clients to ensure that their social media followers and online users are aware of their products and services and, more importantly, the VALUE of service our clients can provide.

CC Communications is a full-service marketing agency that provides market research, content creation and interactive solutions for the management of your social media profiles and website. This includes website design and development, online marketing strategy, logo design, advertising photography and more! From this experience, our clients have evolved their marketing practices to remain competitive and visible online.

Why get started now?

I often tell my clients – you should have started yesterday. As the digital marketing world continues to grow, you want to make sure you are making your statement and effectively!

So let’s talk about your business…

I am an avid coffee drinker – so let’s talk over a warm cup this new year.

Book your FREE 30 minute one-on-one consultation and let’s examine your current use of social media and discuss how I can help you #ConnectMORE with your online followers and grow your brand influence this #newyear!

Realtors, It Pays to Use Social Media!

Realtors, Open more doors with the use of Social Media! 

Real Estate Agents continue to build their credibility and relationships in person, over the phone and through the visual promotional materials as well as signage. It is a well-known fact that realtors have a great opportunity to increase their reach and sphere of influence by using social media to interact with the market. With close to 200 realtors (according to the Sault Ste. Marie Real Estate Board) in the local market of Sault Ste. Marie, it is becoming increasingly important for realtors to use social media as an effective marketing “tool” and to avoid using it in a manner that could be counterproductive. Knowledge of keywords, stunning photography that highlights the attributes of a listing, and consistent management make for a successful social media recipe!

It’s pays more. Here’s how: 

  • Offers Increased Exposure Being on social media drastically opens up the sphere of influence and opportunity for referrals. It allows you an opportunity to showcase each individual listing in a professional manner. Your clients want to know that you, as their realtor, are invested in the sell of their home. Social media publication is a visual example that you are going above and beyond to showcase your client’s home but, also, in an affordable manner.
  • Connects you to a larger clientele and showcases your brand Followers can communicate with you directly to learn about your listings as well as request a walk-through through private message. This takes convenience to a new and higher level. Have you ever held a conversation with a sign?
  • Provides business credibility and offers accountability Social media gives brands a chance to interact directly and immediately with their customers. Using LinkedIN for example, allows potential buyers to research your credibility, previous employment experience, and provides an overall professionalism to your brand. The magnitude of social media’s usefulness comes from its ability to connect with new audiences while helping engage potential clients. It helps establish a trustworthy image of you, as the realtor of choice.

CC Communications assists professionals with the set-up and management of their social media networks including profiles such as Facebook, Twitter, and LinkedIN to ensure that the overall reach of your published posts will be successful. We specialize in creating interactive, conversational content proven to increase traffic and brand exposure while making it convenient for realtors to #ConnectMORE with potential clients.

Stand Out with Professional Photography

In today’s social media world a picture is worth a thousand words! As a realtor you have only a few seconds to catch a potential buyer’s attention as they scroll through their newsfeed. CC Communications provides professional Real Estate Photography services with the intention of showcasing your listing to potential buyers in a manner that is captivating.

According to the National Association of Realtors (NAR), 9 out of 10 house hunters start their house hunting experience on the Internet.

Buyers are increasingly judging a home’s character by the photos used to market it. Bad photos may cost realtors a showing, or, even worse, they can impact the overall perspective a potential buyer may make of them. One way of improving your presence in the “real estate game” is to invest in a real estate photographer.

“I can do it myself, I own an Iphone that can take pictures”  – Did you know that Facebook can discern whether or not a photo has been captured by a phone and a DSLR camera? Having photos with a high resolution, that have been professionally photographed have 30% more visibility due to Facebook’s new Algorithm.

Grainy photos can make a house look unwelcoming. Dark shadows and reflections can fall into the frame from the wrong angle. Make a positive first impression with each listing you post on social media by having well developed photos to capture the beauty and detail of a listing to potential buyers.

To learn more, book you free 30-minute consultation! I would also love to learn about your current listings!

How can hiring an agency help my business grow?

According to the Public Relations Society of America, Public Relations is defined as “anticipating, analyzing and interpreting public opinion, attitudes and issues that impact, for the good or ill, the operations and plans of an organization.”

The perspective a client has of your brand is extremely important and can impact your overall growth. How you structure your organization, the business practices and services you offer, and your presentation to the public, are all essential components of maintaining a positive brand image.

Public relations agencies help businesses, including start-ups, with research on a continual basis to put campaigns into action that will allow the public to perceive the business in the “light” it wishes to emulate.

Public relations agencies direct courses of action and communication, plan public policy, set campaign objectives, and employ a series of tactics to brand a business. CC Communications specializes in the following public relations services: performing market research to provide overall brand direction including logo development, the composition of press releases and online content, the organization of media relations or press conferences, the creation of special events and marketing promotions designed for public outreach, and of course, social media management.

Businesses should consider hiring a public relations agency when they want to enhance and build their brand through modern forms of media. At CC Communications, we work very closely with our clients to analyze their organization and create positive stories that translate to the public to create “top-of-mind” consciousness.