With the changing season, our approach to social media marketing should change and diversify as well! Fall means that students are back to school and parents are back to work. As people return to their routines and are spending more time indoors, it is the perfect time to gain their attention through their newsfeed! This identifies October and November as awesome months to embrace the Fall season and the opportune time to try out some creative seasonal posts. Here are some ideas to grow your following this fall:
Show off your Fall Spirit
Host a campaign with CC Communications that shows off your unique fall flair! Have products or services that would provide comfort during this upcoming season or in the preparation of winter? Make them stand out online with professional photography services as well as a well-managed two week campaign to bring traffic to your storefront and increase your viewership online. Book your FREE 30 minute consultation to learn more!
Spice it Up
A Starbucks Pumpkin Spice Latte, affectionately referred to as a PSL, is arguably the trendiest drink for Fall. Since introducing the drink in 2003, Starbucks has made over 100 million dollars in revenue from PSLs each year! Get creative with your products and services and “spice them up” in a similar manner!
Get in the Game
Take advantage of Football season by interacting with the current game schedule! Host a campaign that makes reference to upcoming games or products/services that could enhance game day! For more ideas book your FREE 30 minute consultation with CC Communications.
Google Doodle for the First Day of Fall showcases the incorporation of the season in their branding.
Dress Up Your Social Media
Consider changing your profile picture or cover photo to reflect the changing season. You can also try enhancing your logo by incorporating some symbols that resemble the changing season. Google frequently changes their logo to reflect seasons, holidays or events – take a look through the Google doodles archives for some inspiration.
As always, CC Communications can help you with your seasonal social media marketing initiatives including the development of a seasonal campaign and accompanying seasonal graphics for your Cover Photo or Logo Design. Learn how to leverage the season to increase your social media viewership, increase traffic to your storefront or online store, and #ConnectMORE with your target demographic! Contact us to set up a FREE 30 minute consultation, and let’s talk about the inspiration of the season! #HappyOctober