Social Media Trends for 2018
It can be tough to keep up with the changing platforms and trends of social media marketing. For this reason, CC Communications has researched the following trends in order to help you continue to grow your brand online – here is a rundown of what to expect in the early onset of 2018.
Video Content Dominates
Customers recall imagery and videos better than text. Video content is therefore on the rise. If you only post text updates to your Facebook page, get ready to change your social media strategy.
Live features on Instagram, Facebook and Snapchat have popularized video options from covering live events to announcing new products. We predict that next year, your social timeline will include even more visuals, including GIFs, videos, photos and animations.
Chatbots become Essential
Social media is where many customers go to get answers to their product questions and inquiries. Consumers demand quick answers and chatbots help facilitate this. Chatbots allow you the opportunity to reply to customers instantly through social media messaging if you are not online or when a message is received outside of business hours.
A well-maintained conversation with your customer after a “cold chatbox introduction” is made should become a number one priority in order to #ConnectMORE with your target audience. A social media manager should follow up with all leads and inquires received to ensure that customers questions have been properly answered.
Mobile Use Continues to Skyrocket
Most social media sessions are accessed through mobile devices. Facebook reported 1.23 billion daily active users as of December 2016, with 1.15 billion of those coming from mobile devices. Taking the time to ensure that your ad is well-designed is important, however, a great ad design will not help if customers are directed to a website with slow load times and a difficult navigation structure. Prevent this by making your website mobile-friendly, user-friendly, and accessible.
Stay ahead of the curve by building a strong online presence now. Build an effective social media strategy before the ball drops in 2018 by booking your FREE 30 minute consultation with CC Communications today!