As the COVID-19 #virus protocols have encouraged citizens to practice social distancing, many #businesses are concerned about a decrease in customer traffic.
Practicing the following will be important going forward:
Businesses should look to build trust with current and potential customers through proactive online #communication via #socialmedia, email newsletters, and through their website.
For example, using online tools to communicate your new hours of operation or a shortage in a particular product will be appreciated by customers.
If your website is dated and you have been considering a modern update, to include social media integration and mobile functionality, this would be the ideal time to do it.
Adding an online sales option for your customers may also help sustain revenue if their is a decline in foot traffic to your physical location. You will be able to use your website immediately and as a means to communicate with existing and new potential customers. This long-term investment can improve overall business operations and increase your brand identity.
Adaptability and Patience
We do not know the predictably or duration of these necessary protocols.
Adapting to change and exploring new ways to provide products or services to customers will require business owners to practice a “new way” of doing things and, through doing so, patience. Adapt your services to the needs of the consumer and recognize that those needs have recently changed.
With this in mind, Trudeau said the federal government is “pulling out all the stops” to help Canadians through the global health crisis. The package includes $275 million for additional research, such as vaccine development, and $200 million for federal medical supplies, supports for Indigenous communities and education efforts as reported by CBC.ca
Compassion – after all, we are all in this together. We have the ability to choose to be #grateful for today. The time we now have, even if not under ideal circumstances, to spend with our loved ones – is precious.
Acknowledging that we are surrounded by love, rest, and the opportunity to change the way we have always done things and explore alternative means to #growcommunity and #support one another, may be the silver lining.
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