As the COVID-19 #virus protocols have encouraged citizens to practice social distancing, many #businesses are concerned about a decrease in customer traffic.
Practicing the following will be important going forward:
Businesses should look to build trust with current and potential customers through proactive online #communication via #socialmedia, email newsletters, and through their website.
For example, using online tools to communicate your new hours of operation or a shortage in a particular product will be appreciated by customers.
If your website is dated and you have been considering a modern update, to include social media integration and mobile functionality, this would be the ideal time to do it.
Adding an online sales option for your customers may also help sustain revenue if their is a decline in foot traffic to your physical location. You will be able to use your website immediately and as a means to communicate with existing and new potential customers. This long-term investment can improve overall business operations and increase your brand identity.
Adaptability and Patience
We do not know the predictably or duration of these necessary protocols.
Adapting to change and exploring new ways to provide products or services to customers will require business owners to practice a “new way” of doing things and, through doing so, patience. Adapt your services to the needs of the consumer and recognize that those needs have recently changed.
With this in mind, Trudeau said the federal government is “pulling out all the stops” to help Canadians through the global health crisis. The package includes $275 million for additional research, such as vaccine development, and $200 million for federal medical supplies, supports for Indigenous communities and education efforts as reported by CBC.ca
Compassion – after all, we are all in this together. We have the ability to choose to be #grateful for today. The time we now have, even if not under ideal circumstances, to spend with our loved ones – is precious.
Acknowledging that we are surrounded by love, rest, and the opportunity to change the way we have always done things and explore alternative means to #growcommunity and #support one another, may be the silver lining.
Free Consultations (phone and video) for any duration
As always, CC Communications offers FREE 30 minute consultations, but during this time, I will accept an initial phone or video consultation for any duration of time, FREE of charge.
On February 6th 2020, CC Communications hosted our #SocialBusiness Marketing Seminar to focus on igniting the marketing potential of our attendees and to provide advice on how to enhance their overall brand presence.
I recorded some of their questions with my responses to help provide this information to all of our followers. If you have a question regarding your use of social media or how to better enhance your online presence, please send it forward to firstname.lastname@example.org or request a FREE 30 minute consultation.
Q) How do I carve out my identity within the guidelines of a brand?
A) If your business/brand has a series of guidelines or a social media policy in place, it is always a best practice to follow those guidelines. Review the particulars of the guidelines and work to establish yourself as an employee of the organization both in the professional workplace and online. Keeping a consistent brand identity within the overall brand identity is a professional action that can help build your credibility.
Communicating your specific skills and experience on social media platforms like LinkedIn can also serve to help you build your personal brand identity within the umbrella of your organization. As this social media platform allows you to receive testimonials personally, LinkedIn is a great option for someone looking to enhance their brand identity within a brand identity.
Q) Is there any way to have our clients become more engaged and interactive online?
A) The first step would be to define your target demographic and develop an emotional appeal or educational purpose for that audience.
Understand that your audience is human and will interact with social media content in a similar manner that you do. Think of social media posts that inspire you to become engaged and interactive. Visual posts that have vivid colour and short informative videos are often very well received.
Acknowledge that SEO (search engine optimization) is very important in the development of your online content and that a “marketing plan” that addresses your overall branding goals should be in place. This is highly recommended instead of publishing content “whenever you can,” with the hope to capture interactive followers.
Q) I am not a big “social media person.” How do I get started in building connections so I do not lose interest in being connected?
A) Start building your social media following by creating posts that inspire you.
Learn to use social media as a tool to promote your products/services to a larger audience rather than cold calling or relying on traditional forms of advertising. Social media allows for you to start a two-way conversation with your followers and answer any questions they may have directly – you can’t do that will a sign or print ad!
Social media platforms have insights and data for you to analyze and use to create future sales leads. The conversations and insights you receive provide you with feedback and further information to help you work closely with potential customers who have an interest in your business, brand, and services which should motivate you to remain socially connected.
Q) For B2B services, do you think it is important to have a Facebook/Instagram account when most clients are likely not active on these social platforms?
A) Yes! Facebook and Instagram are ideal places for businesses to showcase their story and to target an audience in a compelling, memorable, and engaging way.
Understanding what types of content to post for B2B businesses, however, will be more important to plan out in your overall marketing strategy – which every business should have and revamp routinely. The demographics for both Instagram and Facebook will be different and catering your content to attract these audiences will be different than your approach for platforms like LinkedIn or your corporate website.
Considering the wide use of Facebook and Instagram, the decision makers of an organization you would like to interact with – are likely using these platforms socially – and being visible online is imperative in 2020. If you haven’t considered using these platforms previously, now is the time.
Q) How can I analyze social media data based on people’s life experience and genuine interests? How can I generate more followers/shares, overall?
A) Ask questions. Social media is the one form of marketing (advertising) that will allow you to receive insights and data you can use to generate a “plan of action” to retain future sales leads.
Focus on building a following of genuine customers versus trying to reach a million likes or followers. This will allow you to learn more about the people who follow you, why they are following you, and how your product/service can help them.
This idea of building a genuine and authentic following has encouraged Facebook and Instagram to rethink the use of “like counts” and examine how the profiles could operate without them. Yes, that’s right… “page likes” may disappear in 2020 and push business owners to be more authentic and organic with their overall social media strategies.
Q) Facebook has regulations against “like and share” giveaways. How can I host a compliant campaign that will ensure the integrity of my business page?
Like and Share contests violate the community guidelines Facebook has established as they do not allow for administrators to actively track who has participated. With high privacy settings, participants can like and share and you would have no knowledge of this interaction.
The like and share campaigns also do not provide an administrator with proof of participation and further can compromise the integrity of your participants information as there is no official rules or request for a collection of information. Some like and shares may be “hidden” by users. This sends a signal to Facebook that you are posting low quality content and they will show your posts to less people in the future or even worse, may render your page inaccessible. Some campaigns may also violate Ontario Promotional Law as alcohol and lottery tickets are not to be given away as “prizes.”
In a compliant campaign, participants are informed about their opportunity to participant, how and if their information will be used, and are provided with a fair and equal opportunity at winning. When hosting a compliant campaign with CC Communications, you also receive quality marketing feedback from your participants WITH their permission – something a like and share cannot provide.
Interested in attending a future seminar or hosting Connie as a guest speaker at your next event? Email email@example.com and let’s talk!
When put to use in a strategic manner, social media can bring in new customers, increase brand awareness and help you #ConnectMORE with your audience.
However, simply being present on social media is not enough. Here’s why:
We live in an environment where social media is visible twenty-four, seven through the means of interactive technology and mobile devices. Failing to use social media marketing can have an immediate negative impact on your overall business growth. More than likely, competitors are actively engaging with customers and maintaining conversations with them through the use of various social media platforms.
It is also no surprise that social sharing influences purchaser’s decisions. People often are influenced by their friend’s recommendations, reviews, and referrals and social media is the perfect place for people to voice their experiences.
People are posting content regularly and it is becoming increasingly important to post engaging content that impacts your target audience. Creating a social media strategy will help you focus on using relevant content to connect with existing and new customers and avoid adding to the noise.
For these reasons, a social media plan is important to keep your content interactive, relevant and compelling. A social media plan can outline how your interaction will align with your overall business strategy to achieve business goals, whether they may be to enhance your brand presence online, market yourself in a more professional manner, or increase your sales.
Do you want to attract new customers? Would you like to increase traffic to your website? Would you like to increase your online sales?
If you’re a business owner and responding yes to these questions, then it is important to have a clear set of goals in mind to achieve these results.
We understand that busy-business owners do not have time to perform the research to determine a strategic plan of action. So, during your free 30 minute consultation with CC Communications, we provide important information concerning the set up of your social media accounts and website to recommend solutions to help you achieve your goals. Our familiarity with SEO keywords can serve to elevate your presence online as well as stand out from the ever-growing social media noise. Our familiarity in marketing trends and research, can also determine what types of promotional campaigns or offers would be wise to incorporate in your social media strategy. By working together, we can create compelling social content and provide “hands on” daily management services to ensure that your online presence is constantly growing.
Are you ready to take your social game to the next level? Let’s talk.