Archive for Social Media Plan

Three Practices a Business can use to combat COVID-19

As the COVID-19 #virus protocols have encouraged citizens to practice social distancing, many #businesses are concerned about a decrease in customer traffic.

Practicing the following will be important going forward:

Communication

Businesses should look to build trust with current and potential customers through proactive online #communication via #socialmedia, email newsletters, and through their website.

For example, using online tools to communicate your new hours of operation or a shortage in a particular product will be appreciated by customers.

If your website is dated and you have been considering a modern update, to include social media integration and mobile functionality, this would be the ideal time to do it.

Adding an online sales option for your customers may also help sustain revenue if their is a decline in foot traffic to your physical location. You will be able to use your website immediately and as a means to communicate with existing and new potential customers. This long-term investment can improve overall business operations and increase your brand identity.

Adaptability and Patience

We do not know the predictably or duration of these necessary protocols.

Adapting to change and exploring new ways to provide products or services to customers will require business owners to practice a “new way” of doing things and, through doing so, patience.  Adapt your services to the needs of the consumer and recognize that those needs have recently changed.

With this in mind, Trudeau said the federal government is “pulling out all the stops” to help Canadians through the global health crisis. The package includes $275 million for additional research, such as vaccine development, and $200 million for federal medical supplies, supports for Indigenous communities and education efforts as reported by CBC.ca

Compassion

Compassion – after all, we are all in this together. We have the ability to choose to be #grateful for today. The time we now have, even if not under ideal circumstances, to spend with our loved ones – is precious.

Acknowledging that we are surrounded by love, rest, and the opportunity to change the way we have always done things and explore alternative means to #growcommunity and #support one another, may be the silver lining.

Free Consultations (phone and video) for any duration

As always, CC Communications offers FREE 30 minute consultations, but during this time, I will accept an initial phone or video consultation for any duration of time, FREE of charge.

Let’s talk today!

Success is “PLANNED”: Why a Marketing Plan is a MUST in 2019!

Let’s face it, business owners who use social media, do not always use the marketing tool to their best advantage. When used effectively, social media can attract new customers, increase brand awareness, and help you #ConnectMORE with your target audience.

Having a marketing plan for Facebook management is only one area of the overall marketing plan you should have in place for 2019. Instagram, Snapchat, Pinterest (making a come back) and LinkedIn are social profiles you should have established. Now, is the time to fine tune their use and really enhance your overall online brand identity. Consistency in your brand image, content, and social hashtags can help increase your public exposure and turn the light onto your expertise and available services.“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

Posting by the seat of your pants without success? You are not alone – we can help elevate your web presence with an effective PLAN!

A social media plan helps set the tone of your content, plans for consistent posting schedules and outlines how your social pages will align with your business goals. Simply “being present on social media” is not enough. Defining your business goals  and integrating them with your social media management will help you to develop your overall brand message.

At CC Communications, we create compelling social content to help you meet your business goals. We research keywords and hashtags to use in your content creation in order to help you become more visible online. We provide key metrics to determine the success of our strategy and content so that you can personally keep track and use the data for future marketing purposes. We can help you explore alternative means for hosting compliant promotions that will enable you to retain valuable #marketing data from your customers to be used to capture future #sales leads.

During your free 30 minute consultation with us, we will take a look at your current use of social media and identify opportunities for growth.

Are you ready to SHINE in 2019? After all, you didn’t wake up this morning to be mediocre – Let’s talk.

PLAN TO ATTEND: Social Business Seminar (FREE with registration)

2019 is YOUR year to shine and grow as a #business owner! Learn essential tips to enhance your online brand presence through this FREE networking opportunity hosted by CC Communications Inc. on Thursday, February 7th at Solo Trattoria #socialbusinessseminar #ConnectMORE

Planning is essential! Learn new strategies and social trends forecasted for the upcoming new year that you can incorporate into your marketing plan.

Simply being on social media is NOT enough

When put to use in a strategic manner, social media can bring in new customers, increase brand awareness and help you #ConnectMORE with your audience.

However, simply being present on social media is not enough. Here’s why:

  1. We live in an environment where social media is visible twenty-four, seven through the means of interactive technology and mobile devices. Failing to use social media marketing can have an immediate negative impact on your overall business growth. More than likely, competitors are actively engaging with customers and maintaining conversations with them through the use of various social media platforms.
  2. It is also no surprise that social sharing influences purchaser’s decisions. People often are influenced by their friend’s recommendations, reviews, and referrals and social media is the perfect place for people to voice their experiences.
  3. People are posting content regularly and it is becoming increasingly important to post engaging content that impacts your target audience. Creating a social media strategy will help you focus on using relevant content to connect with existing and new customers and avoid adding to the noise.

For these reasons, a social media plan is important to keep your content interactive, relevant and compelling. A social media plan can outline how your interaction will align with your overall business strategy to achieve business goals, whether they may be to enhance your brand presence online, market yourself in a more professional manner, or increase your sales.

Do you want to attract new customers? Would you like to increase traffic to your website? Would you like to increase your online sales?

If you’re a business owner and responding yes to these questions, then it is important to have a clear set of goals in mind to achieve these results.

We understand that busy-business owners do not have time to perform the research to determine a strategic plan of action. So, during your free 30 minute consultation with CC Communications, we provide important information concerning the set up of your social media accounts and website to recommend solutions to help you achieve your goals. Our familiarity with SEO keywords can serve to elevate your presence online as well as stand out from the ever-growing social media noise. Our familiarity in marketing trends and research, can also determine what types of promotional campaigns or offers would be wise to incorporate in your social media strategy. By working together, we can create compelling social content and provide “hands on” daily management services to ensure that your online presence is constantly growing.

Are you ready to take your social game to the next level? Let’s talk.