As consumers are less frequently using traditional forms of advertising, it is important to start building your online presence now.
Google searches have replaced the need for a phone book and social media marketing has become an effective way to virally-expand your brand’s exposure on an epic scale. Compared to signage, social media marketing allows you the opportunity to record data regarding those who have seen and interacted with your advertisement.
An opportunity to Build a Following – People are searching for you…
The sooner your business is online; the sooner people can find you. People are searching for your brand on social media channels and Google. It might start with just a few friends liking and sharing your Facebook page, but that leads to a wider audience being exposed to your brand.
Remember, word of mouth advertising is now spread online! Once you have a captive audience of social media followers, it’s easier to spread your messages to them and convert your audience into customers.
Own your own advertising goals
You are not limited to local reach when using online marketing tools. Your target market can be isolated or you can choose to expand globally.
The option for reaching a segmented audience is limitless and the data recorded for such marketing initiatives will help you plan for future campaigns and/or promotions.
Claim your keywords and hashtags!
Your brand’s hashtag is important, so make sure to claim your own before a competitive businesses does. Your hashtag helps your audience connect with you overall brand and helps people discover your brand to further your reach on social media platforms like Facebook, Twitter, Instagram, Google+ and more!
Getting your brand online leads to more exposure for your business and, as a result, can help boost your online and in-store traffic.
Join us at CC Communications’ Online Branding and YOUR Business Introductory Seminar on November 28th at Solo Trattoria in Sault Ste. Marie.
From 5:30 until 7:00 pm, you will learn how having and maintaining an online presence can take your business to the next level and help you #ConnectMORE with your customers!
Delicious appetizers from Solo Trattoria is included with your $45 ticket.