Archive for Social Media – Page 3

What’s SEO?

Posted by connie on
 June 10, 2017
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I’m glad you asked.

The three letter acronym stands for Search Engine Optimization and refers to the use of keywords to perform better than competitors in a search engine – you know, have your website at the top of a search engine list.

Most notably, Google is a primary search engine and for this reason it is important to understands what keywords people are actively searching on Google to land on your business website. However, search engines like Google have their limitations and regulations. If you aren’t aware of these so-called rules that are continuously changing, the less likely your business website is to show up in a search result.

You have probably received calls from Google asking you to purchase Ad space. Although you will receive a boost in viewership, it is important to remember that you are doling out cash to appear higher than other websites and will have to continue to dole out cash to remain in that spot, or significantly more cash to appear higher.

I recommend starting off organically. What does that mean?

Organically, refers to originality; showing off your brand’s uniqueness; because even though two businesses can sell grocery products, there’s something “different” about your product, service, etc.

CC Communications uses the word “organically” often. We recommend researching keywords that pertain to your sector of business and utilizing them in a strategic manner to receive higher views. It really is about maintenance and continual management. If you want to maintain your “search engine status” it requires active, consistent, content writing. Your website should have a blog! You should be active on social media! You should ultimately try to #ConnectMORE with your followers and viewers!

We realize people want to be engaged. They do not want to follow an inactive Facebook page or worse for you, one that repeats the content of another provider. People do not want to visit out-dated websites or spend time searching for content regarding your services.

Having multiple social media platforms in additional to a well maintained website are excellent ways to “organically” grow your ranking on a search engine and boost engagement!

However, I understand. Busy business owners don’t have time to perform the research required for their sector of business, let alone the time to write content, manage it, and then strategize. Let CC Communications help!

Book your FREE 30 minute consultation to grow your business’ SEO ranking today! Let’s talk!

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It’s time to #ConnectMORE with your online audience!

Posted by connie on
 May 28, 2017
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Business owners recognize the power and potential social media networks offer. Having a Facebook, Instagram, LinkedIN, or Twitter account keeps you in contact with your clients and offers potential customers the opportunity to become familiar with your brand.

Learn what it takes to be successful at social media marketing during CC Communications #ConnectMORE social media seminar on May 31st at Solo Trattoria from 5:30 pm until 8:30 pm. I will explain key terms such as “SEO” (search engine optimization) and the importance of using #Hashtags!

In addition, you will learn how to develop a strategy to put “promoted ads” on Facebook to use and identify new ways to start finding customers online. You will also learn how to also measure the success of your efforts while utilizing new information regarding the ever-changing world of digital marketing!

Avoid the costly mistake of going it alone and running campaigns without a goal in mind. Save time and marketing dollars by becoming more proficient in understand HOW social media platforms operate. I train business owners how to create content and use social media to help reach their overall business goals.

In this seminar, I’ll show you how to add a social component to your online approach by looking at your products and services from a customers point-of-view. I’ll give you ideas on how to develop and manage your upcoming posts and identify key differences in your current approach to help you build a strategy for future content creation and management.

Also enjoy the opportunity to network with others and enjoy special finger foods prepared for us while taking in a fresh new approach to the potential social media marketing has to offer your growing business and brand.

Click here to purchase your ticket and reserve your spot today!

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Social Media is WORD OF MOUTH, only viral!

Posted by admin on
 October 25, 2016
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Many local business owners argue that a majority of their sales come from word of mouth advertising!

This is great news for those who are becoming more warmed up to the idea of using social media to help build their client Rolodex. Here’s why!

Social media marketing is word of mouth advertising, only digitalized. The opportunity to share information with a significant number of friends on Facebook has enabled small businesses to connect with larger audiences in a smaller amount of time. Keeping an up-to-date profile is therefore no longer a sub-task you should leave for “when I have time,” but rather a necessity to keep your online presence active and your profile traffic consistently growing.

The opportunity to connect with customers is also an advantage that traditional forms of advertising do not allow. Interacting with your customer base can allow you receive marketing insights that you would not have otherwise been privy to. If there is a problem with your product or service, you can find out about it immediately and contact the customer directly.

Using social media to grow your brand also makes your competitors antsy! The sooner you start to amass followers and create a strong identity the harder and more expensive it will be for competitors to join the band wagon. Although using social media to grow your business can be free, if you are having difficulties marketing your products and services to the masses, you may want to consider hiring a PR or marketing agency for help.

Hiring an agency can also streamline the process it will take to get you up and running but also ensure that your content will appeal to a larger target audience. The investment is usually worth the trade-off as you are likely to see a return by communicating with potential clients you may not have connected with any other way. In addition, social media marketing agencies such as CC Communications are continually developing their strategy to accommodate for shifts and changes not only in the market place, but also in the online digital world. Busy business owners may find the assistance rather life-changing as they can rely on an agency to continue to build and develop their online presence while they carry out day-to-day tasks.

Although some businesses thrive in the viral cyberspace by using attention gabbing tactics, it is much more important to maintain a reliable social media presence.

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Tips for Selling to Millennials using Social Media

Posted by admin on
 October 10, 2016
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Millennials are characterized as individuals born within the early 1980’s to the early 2000’s.

Being a member of this generation, I can attest to the incline of challenges that have tried and tested our generation including living through a recession, working two jobs to pay back student loans, and being negatively affected by a high unemployment rate.

However, Millennials are extremely well education and stand strong, especially in the community of Sault Ste. Marie. There has been an increase in a number of start up businesses led by members of this cohort who have become inspiring role models for our youth.

It is important to account for the challenges that affect Millennials and also their attributes when marketing especially their tech savvy capabilities. It would be wise for businesses to consider adding these tips to their marketing and communications plan in 2016:

1) Accept technology and use it to advance your brand. Millennials are tech savvy and as technology continues to advance, those in business would benefit from transitioning from traditional forms of advertising and communication and opt-in for a more modern and immediate form of marketing like routine social media management.

2) Make sure you have a strong social media presence that is kept up-to-date and relevant. Millennials are constantly using the internet to research and are very socially aware. Communicating with them on their level will not only allow you to be perceived as keeping-up-with-the-times but also earn you “top-of-mind” status the next time they require your product or service.

3) Millennials are very busy and most often moving quickly from point A to point B. The amount of time you have to make a social media impression is less than 3.5 seconds as they scroll through a newsfeed. It is imperative to have engaging content and make a good but immediate impression.

4) Authenticity is key! Be genuine and address ALL your customers with amazing customer service.

For more help on using social media to grow your brand, book a conversation with CC Communications and Let’s Talk!

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