What’s SEO?

I’m glad you asked.

The three letter acronym stands for Search Engine Optimization and refers to the use of keywords to perform better than competitors in a search engine – you know, have your website at the top of a search engine list.

Most notably, Google is a primary search engine and for this reason it is important to understands what keywords people are actively searching on Google to land on your business website. However, search engines like Google have their limitations and regulations. If you aren’t aware of these so-called rules that are continuously changing, the less likely your business website is to show up in a search result.

You have probably received calls from Google asking you to purchase Ad space. Although you will receive a boost in viewership, it is important to remember that you are doling out cash to appear higher than other websites and will have to continue to dole out cash to remain in that spot, or significantly more cash to appear higher.

I recommend starting off organically. What does that mean?

Organically, refers to originality; showing off your brand’s uniqueness; because even though two businesses can sell grocery products, there’s something “different” about your product, service, etc.

CC Communications uses the word “organically” often. We recommend researching keywords that pertain to your sector of business and utilizing them in a strategic manner to receive higher views. It really is about maintenance and continual management. If you want to maintain your “search engine status” it requires active, consistent, content writing. Your website should have a blog! You should be active on social media! You should ultimately try to #ConnectMORE with your followers and viewers!

We realize people want to be engaged. They do not want to follow an inactive Facebook page or worse for you, one that repeats the content of another provider. People do not want to visit out-dated websites or spend time searching for content regarding your services.

Having multiple social media platforms in additional to a well maintained website are excellent ways to “organically” grow your ranking on a search engine and boost engagement!

However, I understand. Busy business owners don’t have time to perform the research required for their sector of business, let alone the time to write content, manage it, and then strategize. Let CC Communications help!

Book your FREE 30 minute consultation to grow your business’ SEO ranking today! Let’s talk!

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