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Is your online presence ready for 2018?

Social Media Trends for 2018

It can be tough to keep up with the changing platforms and trends of social media marketing. For this reason, CC Communications has researched the following trends in order to help you continue to grow your brand online – here is a rundown of what to expect in the early onset of 2018.

Video Content Dominates

Customers recall imagery and videos better than text. Video content is therefore on the rise. If you only post text updates to your Facebook page, get ready to change your social media strategy.

Live features on Instagram, Facebook and Snapchat have popularized video options from covering live events to announcing new products. We predict that next year, your social timeline will include even more visuals, including GIFs, videos, photos and animations.

Chatbots become Essential

Social media is where many customers go to get answers to their product questions and inquiries. Consumers demand quick answers  and chatbots help facilitate this. Chatbots allow you the opportunity to reply to customers instantly through social media messaging if you are not online or when a message is received outside of business hours.

A well-maintained conversation with your customer after a “cold chatbox introduction” is made should become a number one priority in order to #ConnectMORE with your target audience. A social media manager should follow up with all leads and inquires received to ensure that customers questions have been properly answered.

Mobile Use Continues to Skyrocket

Most social media sessions are accessed through mobile devices. Facebook reported 1.23 billion daily active users as of December 2016, with 1.15 billion of those coming from mobile devices. Taking the time to ensure that your ad is well-designed is important, however, a great ad design will not help if customers are directed to a website with slow load times and a difficult navigation structure. Prevent this by making your website mobile-friendly, user-friendly, and accessible.

Stay ahead of the curve by building a strong online presence now. Build an effective social media strategy before the ball drops in 2018 by booking your FREE 30 minute consultation with CC Communications today!

Online Branding and YOUR Business

As consumers are less frequently using traditional forms of advertising, it is important to start building your online presence now.

Google searches have replaced the need for a phone book and social media marketing has become an effective way to virally-expand your brand’s exposure on an epic scale. Compared to signage, social media marketing allows you the opportunity to record data regarding those who have seen and interacted with your advertisement.

Taking the time to build your brand’s presence online is a worthwhile investment. You will gain access to valuable analytics while opening a door for communication to your customers.
 
This opportunity to #ConnectMORE with your target audience will help you build trust with your customer and help your brand build a loyal following. Taking an online approach for your future marketing pursuits can also result in the following:

An opportunity to Build a Following – People are searching for you…
 

The sooner your business is online; the sooner people can find you. People are searching for your brand on social media channels and Google. It might start with just a few friends liking and sharing your Facebook page, but that leads to a wider audience being exposed to your brand.

Remember, word of mouth advertising is now spread online! Once you have a captive audience of social media followers, it’s easier to spread your messages to them and convert your audience into customers.

Own your own advertising goals

You are not limited to local reach when using online marketing tools. Your target market can be isolated or you can choose to expand globally.

The option for reaching a segmented audience is limitless and the data recorded for such marketing initiatives will help you plan for future campaigns and/or promotions.

Claim your keywords and hashtags!

Your brand’s hashtag is important, so make sure to claim your own before a competitive businesses does. Your hashtag helps your audience connect with you overall brand and helps people discover your brand to further your reach on social media platforms like Facebook, Twitter, Instagram, Google+ and more!

Getting your brand online leads to more exposure for your business and, as a result, can help boost your online and in-store traffic.

Join us at CC Communications’ Online Branding and YOUR Business Introductory Seminar on November 28th at Solo Trattoria in Sault Ste. Marie.

From 5:30 until 7:00 pm, you will learn how having and maintaining an online presence can take your business to the next level and help you #ConnectMORE with your customers!

Delicious appetizers from Solo Trattoria is included with your $45 ticket.

Get your tickets today and reserve your spot by clicking here! 

 

Every Business Needs a Social Media Policy

Social media is here to stay, and the nearly 3 billion people who maintain an active social media presence would agree. However, when employees are linked to a business, that business’ reputation can either be crippled by an employee’s social media use or enhanced.

Too often we hear about companies coming under fire for something an employee has done, said or shared on social media.

Prohibiting your employees from using social media is not realistic and a violation of their privacy. However, having a strong social media policy drafted for your place of business is a legal and effective tool to utilize. It also allows your employees to become part of the “team building” of your online social media presence.

CC Communications can help you develop an effective social media policy to protect your employees, your company’s reputation, and to enhance your online brand presence.

In this regard, your policy should not be a list of things your employees are not allowed to do. Avoid a long list of restrictions, and instead focus on what your employees are allowed and encouraged to share.

Your employees can be the best advocates for your business. The messages about your products or services can be more credible when coming from an employee. Encourage your staff to use social media to promote products or services they themselves use or currently would recommend to friends and family. It allows your employees the opportunity to have a voice about the products and services they find useful.

Use it as an educational tool

Your social media policy should educate your employees – many people do not realize the information they share on social media can be view virally. Your policy should enhance employee knowledge of how to properly use using privacy settings on social media. Such settings are continuously changing and are dependent upon which social media network you are referencing. It is therefore important to research privacy information prior to the development of your social media policy in order to ensure it is relevant.

Remind your staff that nothing shared online is truly private, and once something is published online, it is difficult for it to be permanently deleted. Use your social media policy as a tool to encourage your staff to #ConnectMORE but, in a more conscientious way!

Be specific!

Before developing a social media policy, know your expectations and limitations.

For instance, the GAP clothing company has a social media policy explicitly states:

 “Don’t even think about it…. Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities. Giving out personal information about customers or employees. Posting confidential or non-public information. Responding to an offensive or negative post by a customer. There’s no winner in that game.”

Your social media policy protects your brand’s image, outlines your expectations and helps you build a team dedicated to the enhancement of your “online goals” for your business. Book your FREE 30 minute consultation with CC Communications regarding the drafting and finalizing of your social media policy today.

What’s SEO?

I’m glad you asked.

The three letter acronym stands for Search Engine Optimization and refers to the use of keywords to perform better than competitors in a search engine – you know, have your website at the top of a search engine list.

Most notably, Google is a primary search engine and for this reason it is important to understands what keywords people are actively searching on Google to land on your business website. However, search engines like Google have their limitations and regulations. If you aren’t aware of these so-called rules that are continuously changing, the less likely your business website is to show up in a search result.

You have probably received calls from Google asking you to purchase Ad space. Although you will receive a boost in viewership, it is important to remember that you are doling out cash to appear higher than other websites and will have to continue to dole out cash to remain in that spot, or significantly more cash to appear higher.

I recommend starting off organically. What does that mean?

Organically, refers to originality; showing off your brand’s uniqueness; because even though two businesses can sell grocery products, there’s something “different” about your product, service, etc.

CC Communications uses the word “organically” often. We recommend researching keywords that pertain to your sector of business and utilizing them in a strategic manner to receive higher views. It really is about maintenance and continual management. If you want to maintain your “search engine status” it requires active, consistent, content writing. Your website should have a blog! You should be active on social media! You should ultimately try to #ConnectMORE with your followers and viewers!

We realize people want to be engaged. They do not want to follow an inactive Facebook page or worse for you, one that repeats the content of another provider. People do not want to visit out-dated websites or spend time searching for content regarding your services.

Having multiple social media platforms in additional to a well maintained website are excellent ways to “organically” grow your ranking on a search engine and boost engagement!

However, I understand. Busy business owners don’t have time to perform the research required for their sector of business, let alone the time to write content, manage it, and then strategize. Let CC Communications help!

Book your FREE 30 minute consultation to grow your business’ SEO ranking today! Let’s talk!